Everyone wants to promote their product. Marketing of products or businesses is one very important way to make people aware of new products that the market offers. The purpose of marketing is to sell and gain more profit. When speaking of marketing, it can be done through many ways, but online marketing is the best way to let people know of different unique features your product offers. A lot of people use internet daily, it is a genius way to attract more and more customers through Google and Facebook. Moreover, it depends upon your goal, the type of platform you chose for marketing and advertising. Once you’ve set your goal, you better know what mean of advertisement better suits your business.
Every form of advertisement has some advantages for the organization once it is clear with its strategic goals i.e. what it wants to achieve. Millions and billions of people have access to Google. It is the most used web search engine.
- Purpose: Google proves to be the advertising platform when it comes to generating instant sales. Also, it is one best way of measuring Return on Investment (ROI).
- Working: Speaking of the working of Google, what happens is that when you search for something, different ads appear on the screen related to the keywords you used.
- Focus: The main focus is upon the keywords used by the users. It targets people according to their needs and wants, which they analyze from the keywords used by them. The advertiser pays money every time the user clicks on some ad.
- Type of Ad: Google ads are in a form of a text. The company invests on advertisement and in return it generates more profit in the form of sales.
- Evaluation of success: The Company knows that its advertisement has become successful just when there is an instant increase in sales.
Facebook and Instagram Advertisement
Facebook and Instagram is a social media platform used by literally everyone in today’s world. It has become an important source of advertisement because of the increasing amount of active users. Google can help you in finding new consumers, but Facebook lets new customers find you.
- Purpose: This type of advertising helps people to find businesses of their own interest.
- Focus: Advertisers focus upon the demographics, location and interests of the users. The ad is visible to everyone who uses Facebook.
- Type of Ad: Facebook ads are in the form of images or videos. Mere texts are sometimes considered boring as compared to images or videos. Visual ads catches more viewers and consumer’s attention.
- Working: You first need to know what should be your target audience. Once your audience is selected, set a budget. After that, you select whether you want to display a single image or multiple images in the ad. Multiple videos could also be used in your ad.
- Evaluation of success: The Company can analyze or evaluate the success of its product by the increasing number of likes, comments, and shares.
- Followers: Other main reason of advertisement to get more followers. Alongside this, buy real active instagram followers over here.